PROJECT: TCC Sizzle and Rebrand
Client: The Content Collective x Omnicom Media Group
Executive Creative Director: Athena Maroulis
Creative Director: Ryan DeCarlo
Compositing: Ryan DeCarlo
Editing: Ryan DeCarlo, Christian Conyer
3D / Motion Design: Ryan DeCarlo, David Szmit
Audio: Box of Toys Audio
TCC
The Content Collective sought a rejuvenated appearance. After refining their brand and logo, we crafted a motion graphic template and a complete 3D intro. The objective was to unveil their rebrand in TCC's 2021 Sizzle Reel. Concept: The miniature spheres comprising their logo symbolize each of their clients. The gear scene embodies their operations (work ethic), their intellect (creativity), and a revamp of their old logo (originally featuring bulky gears). Finally, the last scene explosively reveals unity, modernism, and brilliance. Introducing a fresh new look for all their upcoming presentations, sizzles, and online content. Surprisingly, this project clinched 11 media awards. Award of Distinction/Silver, Communicator Awards. 1 Silver, MUSE Creative Awards. 1 Gold, Vega Awards. 1 Gold, NYX Awards. 1 Platinum, Viddy Awards. 1 Platinum, Hermes Creative Awards. 1 Platinum, 1 Gold, AVA Digital Awards. 1 Platinum, 1 Golds MarCom Awards. 1 Platinum, DotComm Awards. Produced at Omnicom Media Group
FULL INTRO
:12 CUTDOWN
TCC: FULL SIZZLE REEL
Explorations
Due to budget constraints, hiring a Houdini artist wasn't feasible. Fortunately, x-particles introduced FluidFx, a feature that imparts water-like behavior to simulations. We navigated through numerous caches, encountered a sudden logo change near the end of production, and successfully managed the project remotely. Process: Created an animatic in Premiere Pro, locally rendered in C4D/Redshift, composited in After Effects, and color-graded in Davinci. Special thanks to Box of Toys Audio for the exceptional Music and Sound Design. - Thank you, guys!
